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Happy Walker

Repositioning orthotics to Millennial competitive and recreational runners through Social Media Marketing.


Turning Happy Walker
into Better Running

Happy Walker is a homegrown orthotics brand with over 10 years of experience in craftng custom-made insoles for Singaporeans. A common sight in retail malls with their 11 outlets, they needed to develop a brand strategy to cater to Millennial & Gen-Z consumers.


Through a resonant social media marketing strategy, we achieved a cost per acquisition (customer appointments at outlets) for $27.15.

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