Repositioning orthotics to Millennial competitive and recreational runners through Social Media Marketing.
Turning Happy Walker
into Better Running
Happy Walker is a homegrown orthotics brand with over 10 years of experience in craftng custom-made insoles for Singaporeans. A common sight in retail malls with their 11 outlets, they needed to develop a brand strategy to cater to Millennial & Gen-Z consumers.
Through a resonant social media marketing strategy, we achieved a cost per acquisition (customer appointments at outlets) for $27.15.
