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Rebranding a household Malay Muslim F&B business to cater for mainstream Millennials & Gen-Z consumers.
Aspirasi Food Galore Rebranding Exercise
Aspirasi Food Galore is a Muslim-owned F&B group with business units in hawker centres, pop-up stalls, catering, and (Malay) wedding coordination.
An established brand going back decades into authentic Penyet Chicken Rice & Western Cuisine, they needed to refresh their brand to position it to cater to Millennials & Gen-Z consumers.
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