Aspirasi
Food Galore

Rebranding a household Malay Muslim F&B business to cater for mainstream Millennials & Gen-Z consumers.

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Aspirasi Food Galore Rebranding Exercise

Aspirasi Food Galore is a Muslim-owned F&B group with business units in hawker centres, pop-up stalls, catering, and (Malay) wedding coordination.

 

An established brand going back decades into authentic Penyet Chicken Rice & Western Cuisine, they needed to refresh their brand to position it to cater to Millennials & Gen-Z consumers.

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