Communications Designs that position SMU as a university of choice, and touch base with Gen-Z undergraduates.
SMU Takes You Places
Singapore Management University is a premier university niched in equipping forward-thinking Millennials and Gen-Z'ers with leading research and future-ready skillsets for the workplace.
In the bid against both established universities and private institutions, SMU's main objective is in enunciating their value propositions for a highly-tailored university experience with leading career prospects, while ensuring that their message caters well to the choiciest talents in each academic cohort.
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