Reaching out to marrying Millennials via social media

Aspirasi Food Galore is a Muslim-owned F&B group with business units in hawker centres, pop-up stalls, catering, and (Malay) wedding coordination.

As an established brand among the older Malay community, they needed to develop a brand strategy to cater to marrying Millennials & Gen-Z'ers. With a unique social media strategy, we managed to achieve a staggering cost per acquistion of only $160, for wedding planning services ranging from $15,000 to $60,000.

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